Tag Archives: json-ld

Is it worthwhile to embed structured data in Web content?

Short answer: not really!

A few years ago, I was fascinated with the idea of microformats. The concept is to add structural data to common HTML tags so that certain types of data on a web page can be clearly identified. Adding structural information makes it easier to automate the parsing and indexing of web content. The original microformats included common data sets that contain well-defined data, such as contact information or a calendar event. In the intervening years, microformats were replaced by microformats2, with additional draft standards for more items such as recipes, resumes, etc.

I decided to use my resume as a “use case” for structured HTML data. My original plan was to use the h-resume draft specification from microformats2. I modified my plan when I realized that major search engines (Bing, Google, Yahoo! and Yandex) have decided to parse another semantic technology, microdata (microdata W3C spec). There is no point in creating semantic web pages if nobody is going to parse them, so I used the microdata specifications that are available at schema.org and placed them into an h-resume framework.  I used the event class to represent each position I held or educational achievement, because the event class is the only one with start and end dates. Continue reading